Phillip Stutts, CEO of Win BIG Media | How to Get 3 Presidents Elected Into Office (Marketing Lessons Learnt)

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References & Resources

Phillip Stutts

CEO of Win BIG Media, Founder/Executive Chairman of Go BIG Media, Best-selling Author

This episode features Phillip Stutts, a marketing maverick with extensive experience in political and corporate marketing, including contributing to three U.S. Presidential victories. He shares insights on applying high-level political marketing strategies to business, the importance of consistent marketing, and how to manage multiple ventures. The discussion also covers the role of marketing agencies and effective testing methods.

Key Topics

Political Marketing Lessons for BusinessConsistent Marketing StrategiesTesting Political MarketingThe Role of Marketing AgenciesManaging Multiple Businesses

Companies & Organizations

Win BIG Media

A corporate marketing agency founded by Phillip Stutts.

Go BIG Media

A political marketing ad firm founded by Phillip Stutts.

Show Notes

Best-selling author Phillip Stutts comes from the cutthroat world of political and corporate marketing and has been described as a “marketing maverick reshaping business success using the secret formula that gets presidents elected.” Contributing to 1,407 election victories, including three U.S. Presidential victories and working with multiple Fortune 200 companies, Phillip plays the game of political and corporate marketing on the highest level, battling it out with fierce competition, multi-billion-dollar budgets, and a win or die mentality.He is the founder and CEO of Win BIG Media (a corporate marketing agency) and Founder/Executive Chairman of Go BIG Media (a political marketing ad firm). Phillip has spoken in front of 50 million+ people in his career, he's repped by VaynerSpeakers (Gary Vaynerchuk's speaker bureau) and Keppler Speakers (largest speaker's bureau in the U.S.) and made more than 350 national media appearances including ESPN, CBS, FOX BUSINESS, FOX NEWS, MSNBC, and CNN.Phillip has been interviewed by renowned business, entertainment, and health leaders including: Anderson Cooper, Gary Vaynerchuk, Peter Diamandis, James Altucher, Michael Hyatt, Adam Carolla, Dr. Drew Pinsky, and Dr. Steven Gundry.

➡️ Talking Points

00:00 — Phillips's story.

17:12 — How to consistently have the best strategies on every platform.

20:44 — Lessons learnt from the political marketing arena that can apply to b2c/b2b marketing.

26:58 — What is the best way to test political marketing.

27:51 — Why marketing agencies should work themselves out of a job.

29:52 — What does comparatising mean?

38:29 — How to focus your energy while managing multiple businesses.

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