Lessons - How To Market Emerging Technologies | Aubrey Strobel - Head of Communications at Lolli

In this "Lessons" episode, Aubrey Strobel, Head of Communications at Lolli, delves into the innovative strategies behind marketing a new crypto project. Aubrey shares her approach to building brand credibility and making crypto accessible through creative and educational content. Embracing a Unique Brand Voice: Aubrey explains how Lolli's strategy defies the conventional, serious approach of early crypto companies. By leaning into humor and approachability, Lolli has successfully differentiated itself from traditional financial institutions, positioning itself as the "fun bank" that makes crypto relatable to a broader audience. The Power of Meme Marketing: Aubrey highlights the importance of using memes to engage with users, demonstrating that meme-based content can be an effective tool for brand recognition and user interaction. She shares how Lolli’s social media presence leverages meme marketing to connect with its audience in a fun and authentic way. Building Personal and Brand Credibility: Aubrey shares her experience as the face of Lolli’s content, utilizing her background in broadcast journalism to create LolliTV, a weekly show that blends Bitcoin news, deals, and entertainment. This personal touch has helped build both her and the brand's credibility in the crypto space.