Aubrey Strobel, Head of Communications at Lolli | How To Market Bitcoin And Crypto

Aubrey Strobel is the Head of Communications at Lolli, a platform where you earn free Bitcoin while shopping online. She discovered crypto in 2016 and worked for a few different blockchain projects shortly after wrapping up her journalism degree. She is a regular contributor for coindesk, has had her works featured by NBC, speaks globally on crypto and blockchain, and today, both Lolli and Aubrey are household names within the crypto scene.

➡️ Talking Points

00:00 — Intro

02:50 — Aubrey’s origin story.

07:42 — Transitioning from journalism to crypto.

12:36 — Leading the charge in the crypto space.

15:15 — The marketing play for a brand new crypto blockchain project.

24:19 — Lolli’s social media marketing strategy.

28:05 — The responsibility of being an educator in the blockchain space.

36:26 — Navigating a tumultuous market.

39:17 — Lolli’s global expansion plans.

41:22 — Where will Bitcoin be in 10 years from now?

42:50 — Is Aubrey a Bitcoin maximalist?

50:19 — The biggest misconception about Bitcoin?

52:19 — Aubrey’s advice to her younger self.

57:19 — Advice for young entrepreneurs.

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