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Episodes/Zac Litwack, Partner at Savage Ventures | How to Growth Hack a Distressed Company
December 29, 20211:14:18

Zac Litwack, Partner at Savage Ventures | How to Growth Hack a Distressed Company

Zac Litwack, Partner at Savage Ventures | How to Growth Hack a Distressed Company

0:001:16:39

References & Resources

Zac Litwack

Partner at Savage Ventures

This episode features Zac Litwack, a partner at Savage Ventures and an expert in digital marketing and growth hacking. He shares his journey from the music industry to scaling healthcare tech startups and leading marketing for successful ventures like OutKick. The conversation delves into strategies for growth hacking distressed companies, the synergy between VC and operator roles, and the importance of high-tempo testing for business growth.

Key Topics

Growth Hacking Distressed CompaniesVenture Capital and Operating RolesScaling and Exit StrategiesHigh-Tempo Testing for GrowthStarting in Startups

Companies & Organizations

Savage Ventures

A venture capital firm where Zac Litwack is a partner, focusing on digital marketing and growth hacking.

OutKick

A Savage portfolio company that scaled rapidly under Zac's marketing leadership and was sold to FOX.

American Songwriter

A property owned by Zac Litwack, reaching millions of people monthly.

Total Frat Move

A property owned by Zac Litwack, reaching millions of people monthly.

MyDrHank

A 7-figure D2C online pharmacy brand focused on the male senior market, part of Savage's portfolio.

Show Notes

Zac Litwack is a partner at Savage Ventures, an expert digital marketer and growth hacker. He started a music company in 2010 which produced a gold record and 9 figures in streams, and subsequently grew a healthcare technology startup to multiple 7 figures in revenue. He recently led marketing for Savage portfolio company OutKick, which quickly scaled to 7 figures per month in revenue and sold to FOX less than 1 year after its launch. He is currently Chief Marketing Officer / Owner of American Songwriter and Total Frat Move whose properties reach 20+ million people per month and leads growth hacking and high tempo testing across Savage’s portfolio companies, including MyDrHank, a 7 figure D2C online pharmacy brand focused on the male senior market.

➡️ Talking Points

00:00 Zac’s story.

09:16 Side hustle venture capital firm.

15:33 How to scale distressed companies.

21:04 The importance of being a VC / operator.

36:27 Setting up an exit strategy.

38:58 The importance of testing for growth.

52:21 How to start in start-ups.