Yosef Martin - Founder of BoxyCharm | From Zero to $500m Dollar Exit

Yosef Martin is the founder of BoxyCharm, a Miami-based online subscription beauty service launched in 2013. With his unique vision as CEO, BoxyCharm quickly became a major disruptor in the online subscription beauty box industry as the first brand to deliver full-size products to members. Today, the company has a community of more than 4 million followers across its social media platforms, enjoys more than 10 million monthly visitors online, and is the #1 searched beauty box brand on YouTube. BoxyCharm made Inc.’s 500 as one of the fastest-growing companies in the nation in 2018, 2019, and 2020. In 2020, the company was acquired for $500 million by Beauty for All Industries (BFA), a newly formed beauty innovation platform that is home to IPSY, Madeby Collective, and more.

➡️ Talking Points

00:00 — Intro

02:13 — Yosef Martin’s origin story

06:15 — How does Yosef know he is moving in the right direction while launching a new product in the market?

12:22 — How did Yosef Martin get into online marketing?

19:02 — How to get your product to have a cult-like following?

33:47 — What was the biggest screw-up Yosef had?

47:28 — How to hire good help

1:00:34 — Should a CEO be a good marketer?

1:03:39 — Yosef Martin’s opinion on Elon Musk trying to buy Twitter

1:14:19 — Will Netflix recover or diversify?

1:18:19 — Life after selling your company for 500m

1:26:42 — Yosef Martin’s investment strategy?

1:31:18 — What are the companies that Yosef Martin looks to invest in?

1:36:52 — What would Yosef Martin start if he started another company?

1:40:13 — The most essential things to teach a first-time entrepreneur