Theresa Depasquale - CEO at Capture Social Group LLC | 10x Your Social Media Engagement

Theresa DePasquale pivoted from being the entrepreneurial powerhouse behind a series of thriving health clubs in Tampa Bay to becoming a digital trendsetter in the vast expanse of online branding. Launching her Instagram footprint in 2012, she quickly demonstrated her marketing prowess, turning multiple brand pages into significant revenue streams, most notably her personal brand @TheresaDepasquale which commands an audience of over 220k.By 2018, Theresa had founded Capture Social Group, a consulting powerhouse, which not only advises national firms and industry leaders on brand amplification but has evolved to provide end-to-end management and content solutions. Specializing in the health, wellness, and lifestyle verticals, Theresa's guiding ethos is to empower brands, making them resonate with an engaged and passionate audience.

➡️ Talking Points

00:00 — Introduction

02:25 — Origin Story: Meet Theresa Thepasquale

06:40 — Standing Out in Social Media Marketing

11:48 — Persuading Business Leaders

15:00 — The Power of Personal Branding

21:06 — Old vs. New Social Media

23:28 — Influencers vs. Experts

30:18 — Cracking the TikTok Code

31:27 — Instagram Insights

34:00 — The Value of Authentic Content

36:45 — TikTok and Data Privacy

37:39 — Exploring the Metaverse

39:08 — Paid Badges on Twitter and Instagram

40:26 — Top Instagram Features

43:56 — AI in Content Creation

45:10 — Fitness-Inspired Habits

54:25 — Benefits of Meditation

1:00:14 — Connecting with Theresa Online

1:00:42 — Defining Success with Theresa