Mauro Porcini - SVP & Chief Design Officer at PepsiCo | The Human Side of Innovation

Mauro Porcini is a highly accomplished design leader known for his expertise in driving innovation and shaping brand experiences. As the Chief Design Officer at PepsiCo, he transformed the company's design capabilities, making it a global leader in design and branding. With a background in design, strategy, and technology, Porcini has also held influential roles at 3M and Philips Design, where he contributed to the companies' design transformations.Porcini's strategic vision and emphasis on design-led innovation have garnered recognition for PepsiCo's groundbreaking design initiatives, focusing on enhancing consumer experiences and driving sustainable growth. He is known for embedding design thinking across the organization's diverse portfolio of brands.As a thought leader, Porcini has shared his insights on design and innovation at prominent conferences and events. He inspires audiences with his unique perspective on the role of design in business success. His book, "The Human Side of Innovation," explores the human-centered approach to fostering innovation within organizations.Mauro Porcini continues to shape the landscape of innovation with his visionary thinking and commitment to human-centered design. His expertise and passion have elevated the importance of design as a strategic driver for business growth and societal impact.

➡️ Talking Points

00:00 — Intro

03:02 — Mauro Porcini: The Journey of an Innovation Leader

12:03 — Crafting Compelling Product and Company Stories at Global Giants

17:57 — The Human Side of Innovation: How Design Drives Transformation

32:16 — Shaping Values and Perceptions: Inside the World of Large Corporations

50:10 — Unleashing Design Thinking: The Key to Universal Success

54:15 — Connecting with Mauro Porcini: Insights from a Design Visionary

55:36 — Redefining Success: Mauro Porcini's Path to Excellence