Lindsay McCormick - Founder and CEO of Bite | Building Mission-Driven Companies

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References & Resources

Lindsay McCormick

Founder and CEO of Bite

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This episode features Lindsay McCormick, Founder and CEO of Bite, discussing her journey from TV producer to building a multimillion-dollar sustainable oral care company. She shares insights on prioritizing sustainability, scaling a mission-driven brand, and the challenges and successes of expanding product lines. The conversation also touches on her Shark Tank experience and advice for building a CPG brand focused on environmental impact.

Key Topics

Founding Bite and Entrepreneurial JourneyBuilding a Mission-Driven CompanyScaling and Product ViabilityShark Tank and FundraisingCPG Brand Building and Customer Habits

Companies & Organizations

Bite

A trailblazing brand in sustainable oral care, committed to eliminating plastic waste from personal care products with plastic-free, cruelty-free products like toothpaste tablets.

Show Notes

Lindsay McCormick is the Founder and CEO of Bite, a trailblazing brand in sustainable oral care. Her journey began in 2016 while working as a TV producer on HGTV's "House Hunters." Lindsay, fueled by a passion for sustainability, invested $6,000 to create eco-friendly toothpaste alternatives. Today, she leads Bite, a multimillion-dollar company committed to eliminating plastic waste from personal care products. Lindsay's transition from TV producer to sustainable entrepreneur, her impactful Shark Tank appearance, and her dedication to a plastic-free future exemplify her entrepreneurial spirit and environmental commitment.Based in Southern California, Lindsay revolutionizes personal care with Bite's plastic-free, cruelty-free products, including viral toothpaste tablets. Her story showcases how small brands can drive big change, emphasizing the importance of embracing discomfort as a founder. Lindsay McCormick's legacy lies in her relentless pursuit of a more sustainable world, one innovative product at a time.

➡️ Talking Points

00:00 — Intro

03:10 — Lindsay McCormick's Origin Story

07:29 — First Side Hustle Iteration

13:00 — Realizing Product Viability

18:50 — Scaling Amid Influx of Orders

26:05 — Shark Tank Offers & Fundraising Views

35:23 — Sustainability in Product Launch

40:50 — Prioritizing Sustainability in Business

44:11 — Expanding Beyond Key Product

48:20 — Launching New Products Seamlessly

50:58 — Secrets to New Product Success

53:38 — Lessons for Changing Customer Habits

57:15 — Advice on Building a CPG Brand

58:12 — Lindsay's Closing Thoughts

1:00:00 — Connecting with Lindsay Online

1:00:21 — Lindsay's Definition of Success