Lessons - Why the Best Products Are Built on Empathy Not Data | Mauro Porcini - First CDO of PepsiCo, 3M & Samsung
Lessons - Why the Best Products Are Built on Empathy Not Data | Mauro Porcini - First CDO of PepsiCo, 3M & Samsung
Show Notes
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In this "Lessons" episode, Mauro Porcini, the first Chief Design Officer of PepsiCo and former design leader at 3M and Samsung, explains why the most successful innovations begin with people, not products. He shares how design thinking focuses on understanding human needs, frustrations, and aspirations to create solutions that deliver real value in people’s lives. Mauro also breaks down the three pillars of innovation—desirability, feasibility, and viability—and why balancing human insight, technology, and business strategy is essential for meaningful innovation. Along the way, he reflects on the power of curiosity, optimism, and kindness in building creative cultures that drive long-term impact.
➡️ Show Links
YouTube: youtu.be/Pn4iNUeLLSM
Apple: podcasts.apple.com/us/podcast/mauro-porcini-svp-chief-design-officer-at-pepsico-the/id1484783544
Spotify: open.spotify.com/episode/1OHeiT7v9yn65f8XCLNu52