Lara Acosta - Viral Content Creator & Personal Brand Strategist | The Secret To Going Viral

Lara Acosta is an entrepreneur and personal brand strategist who entered the business world by founding LA Digital, a personal branding marketing agency, while pursuing her Master's degree.She built her reputation working with top-tier entrepreneurs and founders, growing both her agency and her personal brand on LinkedIn. Today, she runs sold-out personal branding programs, reaching and teaching an expanding audience.Lara is recognized as one of LinkedIn's top 100 creators worldwide and was named the #1 female creator on the platform in 2023. With 150,000 followers on LinkedIn, she has become one of the platform's most influential voices.

➡️ Talking Points

00:00 — Introduction

02:58 — Teen Immigrant’s Solo Move to London

06:20 — Lara’s First Taste of Entrepreneurship

14:14 — COVID: Lara’s Unexpected Opportunity

27:03 — Building Her LinkedIn Tribe

29:00 — Returning to School

30:34 — Is College Worth It?

34:47 — Why Lara Changed Her Mind on Education

45:41 — Accidental Entrepreneur, Intentional Success

50:35 — Career Lessons from Lara’s Journey

52:34 — Standing Out on LinkedIn

54:15 — Lara vs. Justin: LinkedIn Tactics

59:15 — Lara’s Top LinkedIn Tips

1:09:22 — Success Has No Timeline

1:14:19 — From 9-to-5 to Freedom

1:17:37 — Why Entrepreneurs Burn Out

1:19:55 — Why YouTube?

1:24:42 — Celebrating Recent Wins

1:29:56 — The ‘X Factor’ in Content Creation

1:34:05 — Balancing Workflow as a Creator

1:36:05 — Reforming Education with LinkedIn

1:46:56 — Lara’s Advice to Her Younger Self