Episodes/Kelsey Moreira, Founder & CEO of Doughp | Pivoting From B&M to eComm & Surviving Shark Tank

October 30, 202153:34

Kelsey Moreira, Founder & CEO of Doughp | Pivoting From B&M to eComm & Surviving Shark Tank

0:0057:19

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Kelsey Moreira

Founder & CEO of Doughp

𝕏@kelsey_moreira IG@kels.moreira

This episode features Kelsey Moreira, Founder & CEO of Doughp, discussing her transition from a tech career at Intel to launching a successful edible cookie dough company. She shares her experiences with building a D2C brand, appearing on Shark Tank, and navigating startup challenges, while also highlighting her advocacy for addiction recovery through her #Doughp4Hope initiative. The conversation covers the journey of scaling a business and the importance of authenticity and mission.

Key Topics

Transitioning from Corporate to EntrepreneurshipBuilding a Direct-to-Consumer (D2C) BrandEntrepreneurship and Addiction RecoveryShark Tank Experience and Scaling a BusinessNavigating Startup Challenges

Companies & Organizations

Doughp

Kelsey Moreira's edible cookie dough company, known for its rapid growth and mission-driven approach.

Intel

Kelsey's former employer where she spent a decade in a tech career before starting Doughp.

Show Notes

Kelsey Moreira (@kelsey_moreira) is a passionate entrepreneur who, after getting sober in 2015, ditched her decade-long tech career with Intel and followed her sweet tooth to open her own cookie dough company: Doughp. With her infectious enthusiasm & business savvy behind her, Doughp experienced monumental growth in their first 4 years with revenue increasing on average 295% YoY.In 2019, she appeared on ABC’s Shark Tank and named a Forbes 30 Under 30. Kelsey is using her platform to reduce social stigmas around addiction recovery and mental health through her #Doughp4Hope initiative.

➡️ Talking Points

13:47 — Leaving Intel and starting off as an entrepreneur.

15:03 — How to start a d2c brand.

17:49 — Substance abuse and entrepreneurship.

24:20 — Becoming an authentic, mission driven company.

30:47 — Pitching your product on Shark Tank.

39:19 — Scaling a brand successfully.

41:35 — Navigating startup struggles.

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