Julia Boorstin - CNBC’s Senior Media & Technology Reporter | When Women Lead

Brian Scudamore is the founder and CEO of O2E Brands, the banner company for 1-800-GOT-JUNK?, WOW 1 DAY PAINTING, and Shack Shine.Brian is a serial entrepreneur, known for pioneering the professional junk hauling industry with 1-800-GOT-JUNK?. Since conquering that market, he’s gone on to apply the O2E (ordinary to exceptional) formula to the painting and home-detailing industry with WOW 1 DAY PAINTING and Shack Shine.Currently, he’s at the helm of a burgeoning home-service empire; each brand has franchise locations in every major metro in North America and Australia. He’s a respected industry leader and speaker, well-known in the business community for his belief in people and passion for innovation.His companies have made celebrated appearances on ABC Nightline, Good Morning America, Dr. Phil, CNN, The Today Show, Oprah, and CNBC. Brian’s story has been featured in Fortune Magazine, The New York Times, Huffington Post, and The Wall Street Journal, and he contributes regularly to other noteworthy publications.Brian is a strong believer in ongoing personal and professional development and has attended programs offered by MIT for several years. If he’s not launching a new brand or coming up with a new, big idea, he’s biking or hanging out with his family in Vancouver, BC.

➡️ Talking Points

00:00 — Intro

02:50 — Brian Scudamore's origin story

04:06 — First few successful and unsuccessful experiences

06:15 — Motivation behind building 1-800-GOT-JUNK?

08:44 — Marketing strategies that had a great impact while monetizing and growing 1-800-GOT-JUNK?

11:18 — Leadership lessons and solving people’s problems

14:00 — Finding the right people and scaling a franchise

17:24 — What is the right hand that guides people on what to look for?

19:16 — What should be kept in mind while hiring people?

21:11 — Franchising & scaling 1-800-GOT-JUNK?

23:25 — What allows Brian Scudamore to maintain the quality of the organization among all the smaller owners?

26:06 — While deploying a franchise, what are the things owners should be taught and where should they improvise?

27:35 — What does Brian Scudamore’s book teach entrepreneurs?

29:24 — Building a vision that matters

31:47 — Finding the people that bring this vision to life

34:29 — Creating systems so that the things one has already figured out don’t break down

36:38 — Brian Scudamore’s entrepreneurial insights and lessons

38:13 — Where can people connect with Brian Scudamore?

38:35 — What keeps Brian Scudamore up at night?

39:24 — The biggest challenge Brian has ever faced in his life

40:54 — The most impactful person in Brian Scudamore's life

41:59 — What would Brian Scudamore tell his 20-year-old self?

42:31 — What does success mean to Brian Scudamore?