Janelle James - Senior Vice President at Ipsos | Diversity, Equity & Inclusion

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References & Resources

Janelle James

Senior Vice President at Ipsos

IGjanelle.a.james 𝕏janellejames injanelleajames

Janelle James, SVP at Ipsos, shares her expertise on diversity, equity, and inclusion, particularly within the marketing and advertising industries. The episode delves into how marketing has shifted, how to uncover and address unconscious bias, and the impact of remote work on building a diverse workforce. Janelle also discusses effective hiring practices and identifies companies that are genuinely committed to DEI.

Key Topics

Diversity, Equity & Inclusion in MarketingUncovering Undercover BiasImpact of Remote Work on DiversityEffective Hiring for DEICompanies Leading in Equity and Inclusion

Companies & Organizations

Ipsos

Global market research and consulting company where Janelle James serves as SVP.

Kantar

Data, insights, and consulting company where Janelle James previously served as Director of Research.

Edelman

Global communications firm where Janelle James previously served as EVP.

DDB

Advertising agency where Janelle James previously served as SVP.

Leo Burnett

Advertising agency where Janelle James has prior experience.

Show Notes

Janelle James is an experienced global marketing strategist, consumer expert, and diversity & inclusion specialist with a passion for changing the world. Her career spans 20+ years including multiple marketing disciplines and has enabled her work to touch over a billion people. Her global work experience includes recognizable agencies such as Leo Burnett, Edelman, and Kantar, and supporting brands such as McDonald's, P&G, Samsung, American Express, eBay, Disney, and Shell.She is currently an SVP at Ipsos where she designs, conducts, and analyzes a wide range of studies for Fortune 500 companies and consults client partners on everything from consumer and market knowledge to inclusion to marketing plan development. Prior she was a Director of Research at Kantar, EVP at Edelman, and SVP at DDB.

➡️ Talking Points

00:00 — Intro

02:22 — Janelle James’ origin story

12:43 — What is the one thing that has completely shifted in marketing over the last few years?

17:03 — Changing your logo to a rainbow flag?

21:50 — How do we uncover undercover bias?

33:48 — Does work from home have an impact on the ability of the company to have a more diverse workforce?

38:55 — How do you hire properly?

51:30 — Companies that are actually doing good for equity and inclusion.

55:33 — Is there anything else on which Janelle James is working currently?

56:27 — One of the biggest challenges faced by Janelle James in her career

59:08 — What is one of the biggest misconceptions Janelle James had seen in marketing and advertising?

1:04:20 — What would Janelle tell her younger self?

1:05:39 — Who has been a mentor to Janelle?

1:09:00 — A book or podcast recommended by Janelle James

1:10:30 — What does success mean to Janelle James?