Ciera Rogers - Fashion Designer & Founder of BABES | The Outsider Advantage

Ciera Rogers is the visionary founder and CEO of Babes, a groundbreaking fashion brand that celebrates and empowers women of all shapes and sizes. Launched in 2013, Babes was born out of Ciera’s frustration with the lack of stylish, figure-hugging clothing for curvy women. Today, her brand is a beacon of body positivity and inclusivity, offering chic and comfortable designs that have garnered a loyal following, including high-profile celebrities like Kim and Khloe Kardashian.Under Ciera’s leadership, Babes continues to push the boundaries of fashion, promoting self-love and confidence for women everywhere. Her innovative approach and dedication to her craft have made her a prominent figure in the fashion industry, recognized by media outlets such as Vogue Italia, Galore, and Black Enterprise.

➡️ Talking Points

00:00 — Intro

01:49 — What’s an ‘Outsider’?

04:19 — Ciera’s Journey

06:37 — Embracing Entrepreneurship After Failures

13:06 — Birth of ‘BABES’

13:55 — Dangers of Overthinking

15:18 — Quit or Persist?

17:08 — Starting in a Competitive Market

19:53 — Instagram Business in 202423:12 - Capturing Attention

24:18 — Selling Confidence

25:22 — Attention-Grabbing Tips

28:35 — Professional Trauma

31:40 — Outsider Advantage

32:28 — Niche Domination

43:33 — Toxic Business Practices & Imposter Syndrome

48:21 — Managing Fight or Flight Responses

50:14 — Personal Branding & Book Plans

51:44 — Purpose of Ciera’s Book

56:21 — Connect with Ciera

56:29 — Advice to Younger Self

58:04 — Wisdom for Overcoming Adversity

59:00 — Defining Success