Bob Meers - Ex-CEO at Reebok & LuLulemon, CEO at Better for All | Creating a Brand that Impacts
Bob Meers - Ex-CEO at Reebok & LuLulemon, CEO at Better for All | Creating a Brand that Impacts
References & Resources
Key Topics
Companies & Organizations
A company producing PHBH home compostable bioplastic cups championing environmental sustainability.
A former company where Bob Meers served as CEO, growing it into a billion-dollar international public enterprise.
A former company where Bob Meers served as President & CEO, increasing sales from $13 million to $3.5 billion.
Show Notes
Bob Meers is a highly accomplished CEO with a history of leading several prominent companies (LuLulemon, Reebok). Currently at the helm of Better for All, a unique line of PHBH home compostable bioplastic cups championing environmental sustainability, Bob brings a wealth of leadership experience to the organization.Previously, Meers served as CEO of Lululemon Athletica, Inc., from December 2005 to June 2008, taking a small yoga apparel business to a billion-dollar international public enterprise. Before that, Meers served as President & CEO of Reebok. During Meers’ 15-year tenure at Reebok, the company grew from $13 million to $3.5 billion in sales.
➡️ Talking Points
00:00 — Meet Bob Meers
01:13 — Evolving Values as a CEO
04:27 — CEOs vs. Entrepreneurs
06:51 — Riding Consumer Shifts
08:21 — Effective Sustainability in Business
11:17 — Barriers to Sustainability
14:55 — Creating Premium Sustainable Products
18:16 — Challenges in Sustainability
25:29 — Taking a Sustainable Product to Market in 202328:03 - Commercializing Sustainable Products
33:15 — Future of 'Better for All'
34:15 — Changing Consumer Behavior
38:56 — CEO Mindset Shifts
44:06 — Connect with Bob Meers
45:04 — Advice to a Younger Self
45:34 — Defining Success with Bob Meers