Bill Moses, CEO at Flying Embers | $200 Million Dollar Exit to Pepsi & Disrupting The Entire Alcohol Industry

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References & Resources

Bill Moses

Founder & CEO at Flying Embers

Bill Moses, the founder of Flying Embers and co-founder of Kevita, discusses his journey in the beverage industry, including the $220 million acquisition of Kevita by PepsiCo. He shares insights into building extraordinary brands, the challenges of launching an alcohol company, and the importance of innovation and strategic marketing in a competitive market. The episode highlights his efforts to disrupt the alcohol industry with Flying Embers' adaptogenic organic hard kombucha.

Key Topics

Building Extraordinary ProductsChallenges of Starting an Alcohol BrandIngredient Quality and InnovationSales & Marketing StrategyDisrupting the Alcohol Industry

Companies & Organizations

Flying Embers

An alcoholic beverage line made of adaptogenic organic hard kombucha, founded by Bill Moses.

Kevita

A probiotic beverage company co-founded by Bill Moses, which was acquired by PepsiCo for $220 million.

Show Notes

Moses is an entrepreneur and investor, specializing in the beverage industry. He is the co-founder of Kevita, a probiotic beverage company. He is currently Founder & CEO of Flying Embers, an alcoholic beverage line made of adaptogenic organic "hard" kombucha.Moses co-founded KeVita, Inc. in 2009 and served as its Chairman and CEO. KeVita provided the healthy beverage sector with a sparkling, probiotic functional beverage and kombucha for health-conscious consumers.Bill developed KeVita from a small, regional brand to an international leader selling to 20,000+ retail locations across North America. Under his leadership, KeVita earned consistent recognition as a high–growth brand, transforming the functional beverage space. PepsiCo acquired Kevita for $220 million in 2016.

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➡️ Talking Points

00:00 — Bill Moses, CEO at Flying Embers

05:20 — If you’re going to build something - make it extraordinary.

11:30 — The difficulties of starting an alcohol brand.

14:27 — What are “good” ingredients?

21:51 — The importance of innovation.

23:46 — Sales & marketing strategy in a crowded market.