Ben Shapiro - CEO & Co-Founder of I Hear Everything | Using Podcasts To Grow Your Business

Ben Shapiro is the host of both the Voices of Search Podcast and the Martech Podcast. He is a brand development & marketing strategy consultant that left a successful career in business development at eBay to become an entrepreneur that has run a bootstrapped startup, multiple marketing teams at early-stage VC-backed companies, and independent consulting & content business.He specializes in helping growth-stage companies understand how to identify the overlap between corporate identity and customer needs to build an effective marketing strategy.He has an incredibly impressive resume, holding several senior level (VP & C-Suite) marketing roles before pivoting and launching his own business and brand. He’s scaled his own shows to top charts globally with millions of downloads, as well as launched podcats for some of the largest brands in the world.

➡️ Talking Points

00:00 — Intro

04:02 — Ben Shapiro's origin story

05:20 — Pivoting from a screw-up

08:29 — Getting into podcasting

13:37 — How to scale a business

15:40 — Using podcasts to fill your sales funnel

19:27 — The benefits of short-form podcasts

23:46 — How to identify a podcast audience

27:25 — How to hire and scale a podcasting team

35:22 — How to hire the right talent in a startup

39:17 — Hiring, staffing, and growth lessons

42:08 — Why you should start more than one podcast

47:47 — 10x-ing the efficacy of your advertising dollars

53:30 — Scaling your sales efforts

57:22 — The future of the podcast agency & media company

59:50 — Why more businesses will start podcasts

1:03:20 — Leaving an impact on the marketing industry

1:04:36 — Where to connect with Ben Shapiro

1:05:36 — Ben Shapiro’s biggest career challenges

1:07:03 — Ben Shapiro’s mentor

1:07:56 — A book or podcast Ben Shaprio would recommend

1:10:28 — A lesson Ben Shaprio would tell his 20-year-old self about

1:10:44 — What does success mean to Ben Shapiro?